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CityVille gets a dose of euphoria! Zynga and Enrique Iglesias team up to celebrate artist's latest tour with fans and players
CityVille Players Can Build Enrique's Euphoria Arena, Unlock a Preview of New Music video
"I Like How it Feels," Complete a variety of Enrique-themed quests, and
Collect Limited Edition Items
San Francisco, CA. - September 29, 2011 - Enrique Iglesias and Zynga today announced a partnership to celebrate the artist’s Euphoria Tour, connecting Enrique fans and CityVille players in an entirely new way. Beginning Tuesday, October 4, players in CityVille will be greeted by someone new in the game – Grammy-winning global superstar, Enrique! Players can interact with Enrique’s avatar, get rewards that showcase Enrique’s lifestyle and hobbies, and build a virtual Euphoria Arena in their city to unlock a preview of Enrique’s upcoming music video, "I Like How it Feels." This is the first time players can interact with an artist in CityVille as part of their core game-play.
"I love finding new and cool ways to connect with my fans," said Enrique Iglesias. "Bringing my Euphoria Tour to Zynga’s CityVille not only helps me celebrate my tour with a massive global audience, but also gives fans who can’t make it to see me live, a way to be part of the Euphoria experience."
"We’re committed to continuing to bring players new reasons to play the games they love," said Scott Koenigsberg, director of business strategy for CityVille, Zynga. "Through this partnership with Enrique, we’re bringing his Euphoria Tour to CityVille and giving fans and players a fun and playful way to connect with the artist by celebrating his lifestyle and hobbies – think Miami, speedboats, and airplanes."
The Enrique game feature in will run from October 4 through October 10 in CityVille. The program features:
- Enrique Himself, a la Zynga – When Enrique appears in your city, click on his avatar to see what he has to say!
- Enrique Lifestyle Items – Collect Enrique’s trademark brown boots, leather bracelet, military cap and even a 2-seater plane that celebrates his love of flying.
- Limited Edition Rewards – Place an Enrique-themed speedboat and Miami high-rise in your city.
- Fun "Quests" In-game – Obtain ten Enrique concert posters from friends and collect earnings from 30 businesses in your city.
- Euphoria Tour Stop – Build Enrique’s Euphoria Arena and unlock a preview of Enrique’s newest music video in-game, "I Like How it Feels" (featuring Pitbull and The WAV.s).
CityVille is Zynga’s biggest social game with 69 million monthly active players. The game gives players across the world a chance to build their dream city from the ground up by harvesting crops, balancing needs of their citizens and running restaurants and businesses. This is Zynga’s first entertainment partnership in CityVille. Earlier this year, Zynga partnered with Lady Gaga to bring FarmVille players a neighboring farm "GagaVille" where they could unlock exclusive songs off of the mega-artist’s new album "Born this Way."
The program will be live starting on October 4 at: http://apps.facebook.com/cityville/. Players must be level 6 or higher in CityVille in order to participate. For additional information and assets please contact email@example.com.
About Zynga Inc.
Zynga Inc. is the world's leading social game developer with more than 232 million monthly active users playing their games which include CityVille, FarmVille, Empires & Allies, FrontierVille, Words With Friends, Mafia Wars, Zynga Poker, Cafe World, and Treasure Isle. Zynga Inc games are available on a number of global platforms including Facebook, Google+, Tencent, MySpace, Yahoo, the iPad, the iPhone and Android devices. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga Inc. is headquartered in San Francisco. For more information, visit www.zynga.com or www.zynga.org.
About Enrique Iglesias
With more than 58 million copies sold worldwide, 24 #1 tracks on the Billboard Charts, unbeatable records, countless awards and thousands of sold out concerts around the globe, Enrique Iglesias continues to be one of the most successful artists in modern music. Iglesias is currently promoting his latest release, Euphoria, a star-studded affair featuring guest appearances by Akon, Juan Luis Guerra, Nicole Scherzinger, Usher and Wisin & Yandel and produced by RedOne (Lady Gaga, Mary J. Blige), Mark Taylor (Nelly Furtado, Britney Spears) and Enrique’s long-time collaborator, Carlos Paucar. The album is the first Enrique Iglesias album to feature songs in both Spanish and English.