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Dreamworks Animation's Megamind Collaborates With Zynga's Farmville For Mega-Farm!
First-Ever Global Ad Campaign and First Movie Studio Activation in FarmVille
November 3, 2010
Glendale, CA and San Francisco, CA – November 3, 2010 – DreamWorks Animation SKG, Inc. (Nasdaq: DWA) and Zynga announced that tomorrow, Megamind, the self-described "incredibly handsome master of all villainy," will become a neighbor to all 17 million game players on FarmVille. Megamind himself will launch his very own "Mega-Farm," a brand new themed landmark within the popular social game that incorporates the storyline and characters from the studio's upcoming feature film, Megamind, which opens in theaters this Friday, November 5, 2010.
This 24-hour collaboration marks the first-ever feature film integration in FarmVille. The "Mega-Farm" will feature a unique experience using branded content from DreamWorks Animation's film, including one of Megamind's most brilliant contraptions. Two special items will be available to those who visit Megamind's farm, a special "Mega-Grow" formula which helps players to instantly grow crops without wilting and a collectable decorative item for players to feature in their very own farms.
"FarmVille's extraordinary reach in the social media and gaming space is unparalleled and we are thrilled to work with Zynga to bring Megamind into their online world," said Anne Globe, Head of Worldwide Marketing for DreamWorks Animation. "Through this first-of-its-kind global collaboration, we look forward to reaching movie lovers and FarmVille fans in innovative and engaging ways on their very own farms starting tomorrow."
"We're excited to bring one of the most highly anticipated films of the year to FarmVille and create a unique entertainment experience for FarmVille players worldwide," said Manny Anekal, Global Director of Brand Advertising at Zynga. "It's an innovative and fun way to connect Megamind and DreamWorks Animation fans through the world's most popular social game."
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation's feature films are now being produced in 3D. The Company has theatrically released a total of 20 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon. DreamWorks Animation's next feature film is Megamind, scheduled to be released in 3D on November 5, 2010.
Zynga is the world's largest social game developer. More than 232 million monthly active users play its games. Zynga's games include FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, YoVille, Café World, FishVille, PetVille and FrontierVille. Zynga games are available on Facebook, MySpace and the iPad and iPhone. Through Zynga.org, Zynga players have raised more than $3 million for world social causes. Zynga is headquartered in San Francisco. For more information, visit www.zynga.com or www.zynga.org.
DWA Corporate Communications