Luxury Car Company "Draws" New Audience

Luxury Car Company "Draws" New Audience

Lexus promotes its new 2013 model to a younger crowd by launching a quickfire marketing campaign on Draw Something.

7 months 3 weeks ago

Image: Lexus promotes its new 2013 model to a younger crowd by launching a quickfire marketing campaign on Draw Something.

article excerpt

Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday.

Via AdWeek   Continue reading this article at the external website

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