Word of Mouth Reigns Supreme

The best strategy for making your mobile app or game a hit: Hook some well-connected fans.

7 months 3 weeks ago

article excerpt

Discoverability has always been a major challenge on mobile platforms. With so many apps on the market, it can be tough to make your game stand out from...

Via Gamasutra

editor's comment

Word of mouth accounts for more than half of all mobile app discovery. This begs some questions: What makes people so ga-ga for a game that they're willing to "sell" it to all their friends, family and coworkers? How do you build that super-duper kind of enthusiasm for a new app? And how do you make it easy for early adopters to spread the word? The article offers some insight...